Xiaomi Addresses Rumors Surrounding Its Second-Hand Car Market
Summary:
- Recent rumors suggest disarray in the Xiaomi second-hand car market, triggering netizen discussions.
- Xiaomi’s PR Manager Xu Jieyun responds, attributing the chaos to exaggerated claims by some dealers.
- Data indicates Xiaomi’s SU7 model leads in value retention among electric vehicles.
On January 15, reports surfaced online claiming that the second-hand car market of Xiaomi was facing significant turmoil. This sparked a flurry of discussions among internet users, prompting a need for clarification from the company.
In a live broadcast session, Xiaomi’s new public relations general manager, Xu Jieyun, directly addressed these concerns. He emphasized that the chaotic perceptions were largely the result of certain second-hand car dealers employing sensational tactics to drive traffic. According to Xu, these dealers resort to using alarmist titles and phrases such as "slow sales" and "financial losses" to generate anxiety and attract customers.
Xu further elaborated that this exaggerated performance is often accompanied by attention-grabbing elements that aim to divert viewers from the reality of the market. The goal of this sensationalism is clear: to capture consumer interest and ultimately facilitate the sale of their vehicles. In fact, secondary sources within the industry have confirmed that the circulation of second-hand cars is healthy and profitable.
Moreover, Xu presented data from the China Automobile Dealers Association showcasing the Xiaomi SU7’s impressive performance in terms of value retention. The model has reportedly ranked first for eight consecutive months, a testament to its enduring appeal in the competitive electric vehicle market.
Founding CEO Lei Jun chimed in, underscoring the trend of second-hand car dealers exaggerating issues to grasp consumer attention. He labeled this behavior as "traffic squandering," noting the unintentional harm it has caused to Xiaomi’s reputation.
In light of these statements, consumers and potential buyers should approach sensational claims critically. As the second-hand market continues to evolve, Xiaomi’s commitment to transparency and accountability stands out as a crucial element for rebuilding trust in its offerings.
By tackling rumors head-on and backing up claims with data, Xiaomi aims to reassure consumers about the reliability of its products in the second-hand market. This proactive approach not only clarifies misconceptions but also strengthens the company’s commitment to providing valuable vehicles that retain their worth in a rapidly changing automotive landscape.
