Confusion Surrounds New Controller Design: Are Additional Buttons Enough to Justify an ‘Ultra’ Title?

The Rise of Ultra Gaming Phones: Are They Really Ultra?

Summary:

  • Red Devils’ product manager critiques the use of fans and shoulder buttons as mere enhancements, not justifications for the "Ultra" label in gaming phones.
  • Red Magic 11 Pro+ sets a high standard with innovative cooling technologies, distinguishing itself in the mobile gaming market.
  • Future gaming devices from Red Devils are expected to redefine the term "Ultra" with groundbreaking features.

In a recent statement, Jiang Chao, product manager for Red Devils, expressed his bewilderment over a trend in the mobile gaming phone industry. He questioned the rationale behind labeling devices as "Ultra" simply because they incorporate added features such as active cooling fans and shoulder buttons. For Chao, these enhancements have long been a staple in Red Devil’s operational standards and do not meet the threshold necessary to justify the "Ultra" designation.

Chao stated unequivocally, “With the addition of a fan and shoulder buttons, it’s called Ultra? Isn’t that the starting configuration of our Red Devils standard version?” This commentary highlights a growing concern within the industry: the dilution of product names as manufacturers seek to differentiate their models.

Redefining Ultra

In Chao’s perspective, the term "Ultra" should embody advanced technological innovation that goes above and beyond conventional standards in the gaming phone sector. He asserted, “Imaging flagships are deemed Ultra because of their leading edge in optics and algorithms. However, for gaming phones, fans and shoulder buttons cannot be seen as primary selling points.” These features, according to him, are simply introductory elements rather than the pinnacle of performance.

This sentiment was further reflected during internal discussions at Red Devils regarding the naming of the Red Magic 11 Pro+. The device boasts a unique water-cooling design that couples exceptional performance with a full-screen experience. While it had the credentials to be labeled as "Ultra," the team ultimately decided on the PRO+ title. The reasoning was straightforward: the ceiling for gaming smartphones must remain elevated. They envision reserving the "Ultra" name for future devices that can truly redefine expectations within the gaming community.

Setting the Standard

The Red Magic 11 Pro series has distinguished itself as the only offering in the industry equipped with superior dual cooling technology. Its innovative design integrates both air cooling and advanced water cooling techniques to ensure optimal performance during intense gaming sessions.

On the air cooling front, the device is equipped with the cutting-edge Yufeng 4.0 active cooling fan, which operates at an impressive speed of 24,000 RPM. This fan is engineered to provide substantial airflow, thereby enabling efficient heat dissipation even during prolonged use.

In conjunction with its air cooling capabilities, the Red Magic 11 Pro series also incorporates a pulsating water-cooling engine—a first in the industry. This dual technology application integrates AI-powered systems that manage temperature effectively, utilizing a specialized heat dissipation fluid. This fluid offers remarkable stability, withstanding temperatures as low as -60°C and as high as 108°C, eliminating common overheating issues that plague many gaming devices.

Future Expectations

As the competition intensifies in the mobile gaming sphere, there’s an ongoing push for innovation that meets the burgeoning expectations of gamers. Many manufacturers, inspired by Red Devils’ commitment to performance, may need to reconsider their product strategies.

Chao’s remarks serve as a clarion call for creators: merely adding additional features isn’t enough to earn the "Ultra" label. Instead, true innovation and groundbreaking technology must align with consumer demands, reshaping the landscape of gaming mobile phones.

In conclusion, the Red Magic 11 Pro+ not only raises the bar for mobile gaming but also sets a new expectation for what "Ultra" should mean moving forward. As the industry evolves, the emphasis will likely shift to delivering revolutionary capabilities that not only impress but also cater to the sophisticated needs of gaming enthusiasts.


In the rapidly changing realm of mobile technology, it’s clear that gamers are seeking more than just flashy labels; they crave real advancements that enhance their experiences. Brands like Red Devils are pioneering this shift, ensuring that future devices are not only marketable but also meet the high expectations set by industry leaders and gamers alike.

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