2025 Q3 Smart Door Lock Market Report: Key Insights
- Xiaomi dominates the smart door lock online market with an 18% market share, driven by innovative AI technology.
- Overall sales growth in China’s traditional e-commerce smart door lock sector reached 1.43 million units, reflecting a 15.4% year-on-year increase.
- Huawei’s significant online sales surge of over 40% is attributed to the successful promotion of their smart door lock 2 series.
In an evolving landscape, RUNTO recently unveiled its quarterly report detailing the smart door lock market in China for the third quarter of 2025, highlighting impressive growth metrics and key competitor performances.
Market Overview
The smart door lock segment in China is experiencing robust momentum, with online sales in the traditional e-commerce market reaching 1.43 million units in the third quarter, marking a substantial year-on-year growth of 15.4%. This impressive figure underlines the increasing consumer adoption of smart home technologies as part of daily life.
Industry Leaders
Among the major players, Xiaomi emerges as the frontrunner, maintaining the highest quarterly sales in the online omni-channel market with an impressive 18% market share. The brand’s strategy focuses on bolstering synergy between artificial intelligence and its expansive ecosystem, ensuring a diverse range of products across various price points. A pivotal factor contributing to Xiaomi’s success is the introduction of their smart door lock 4 Pro in late August, which quickly gained traction and helped elevate sales in the mid-to-high-end price range (2,000-2,499 yuan).
Following closely is Deschmann, which leads the market with a commanding 23.4% share in the online omni-channel arena. The brand has effectively carved out its niche in the premium segment, consistently dominating sales in categories priced above 2,000 yuan.
Competitive Landscape
Cadiz claims the third spot in sales volume, reinforcing its position in this increasingly competitive market. Meanwhile, Huawei has made significant strides, boasting an impressive year-on-year increase of over 40% in online sales. This surge is primarily fuelled by the successful promotion of the smart door lock 2 series, which now accounts for a remarkable 40% of Huawei’s internal sales.
Market Dynamics
The smart door lock market’s expansion reflects broader trends in home automation and security, driven by rising consumer awareness of smart technology benefits, including convenience, security, and energy efficiency. The increasing integration of AI features into smart devices is also shaping consumer choices, compelling brands like Xiaomi and Huawei to innovate continuously.
Conclusion
The third quarter of 2025 marks a significant period for the smart door lock sector in China, characterized by notable achievements from established players. As competition intensifies, brands are leveraging technological advancements and strategic product launches to enhance market share. Xiaomi, Deschmann, and Huawei stand out in this dynamic landscape, each defining their paths to success amid evolving consumer preferences.
The continued rise of smart door locks is indicative of a broader trend towards smarter, more secure homes, and the outlook for the upcoming quarters remains optimistic as consumer interest is expected to grow. In this ever-evolving field, companies poised to integrate AI and meet diverse price demands will likely lead the charge into a more connected future.
