Xiaomi Mi 17 Series Surpasses 2 Million Sales: A Strong Contender Against iPhone During Double 11
Summary:
- The Xiaomi Mi 17 series has achieved over 2 million sales in early November, setting new records in smartphone sales.
- Dominating local markets, the Mi 17 Pro Max emerged as a key competitor to the iPhone during the Double 11 shopping event.
- The shift toward high-end models reflects Xiaomi’s strategy to enhance its market position and increase average selling prices.
Xiaomi Group’s recent earnings conference highlighted a remarkable achievement: the Mi 17 series has exceeded 2 million in sales since its launch. Within just five days, the series crossed the 1 million mark, showcasing a much faster growth trajectory compared to its predecessor.
During the highly competitive Double Eleven sales event, the Xiaomi Mi 17 Pro Max not only clinched the top spot in domestic mobile phone sales but also dominated the 6K+ price category across major platforms. This achievement positions it uniquely as the only product on the market that rivals the iPhone, a significant feat in an increasingly crowded space.
Official data from Xiaomi indicates that the Mi 17 series broke sales records across all price ranges in a matter of just 5 minutes upon release. Furthermore, the Mi 17 Pro Max alone shattered first-day sales records for domestic smartphones this year, further solidifying its market presence.
Industry insights from credible analysts reveal that Xiaomi’s sales figures have surpassed internal expectations. The bulk of these sales comes from the Pro series models, many of which are currently sold out in various regions. This high demand reflects the success of Xiaomi’s transformation strategy and innovative back screen design. Such features appear to have resonated well with consumers, leading to a surge in accessory ecosystems surrounding the new devices.
Significantly, this year’s sales distribution indicates a departure from previous trends. Unlike the last two years, where standard versions dominated, this year sees high-end models like the Xiaomi Mi 17 Pro and Pro Max leading sales. This strategic shift not only appeals to luxury consumers but also suggests a deliberate effort by Xiaomi to elevate its brand image and market positioning in the high-end sector. As a result, this change is expected to drive up the average selling price (ASP) of Xiaomi products, enhancing the company’s profitability and competitive advantage.
Overall, with its innovative approach and strategic offerings, the Xiaomi Mi 17 series is not merely a product launch but a significant milestone in Xiaomi’s pursuit of higher-end market dominance, setting it on a collision course with leading brands like Apple.
