Xiaomi 17 Series: Exceptional Value and Competitive Pricing

• Lu Weibing confirms the Xiaomi 17 standard version will see increased inventory without a price hike.
• The Pro series is expected to be priced between 5,000 to 7,000 RMB, reflecting Xiaomi’s commitment to value.
• The launch will showcase Xiaomi’s strategy aiming directly at Apple’s iPhone competitiveness.

On September 20, Lu Weibing, the CEO of Xiaomi, addressed the eagerly awaited pricing of the forthcoming Xiaomi 17 series during a live broadcast. This information has been a focal point for enthusiasts and potential consumers alike.

Weibing announced, “The standard version of Xiaomi 17 will have increased quantities available but without a price increase.” Regarding the two Pro models, he mentioned a price range of “5,000 to 6,000 RMB and 6,000 to 7,000 RMB”, highlighting that Xiaomi maintains its competitive edge.

He emphasized Xiaomi’s core principle: “Regardless of the pricing, we want our users to feel they have received value for their money. This will always be our unwavering commitment.” The official pricing will be disclosed at the product launch conference scheduled for the end of this month, where the brand aims to express its confidence and sincerity in pricing.

As the Xiaomi 17 series represents a significant transformation in the company’s high-end development over the past five years, it marks a pivotal change in the digital series lineup. Weibing elaborated that this shift is a culmination of Xiaomi’s strategic efforts to elevate its brand positioning.

In addressing the reasoning behind changing the product’s branding, Weibing indicated, “Five years ago, we initiated our high-end strategy, learning from our most formidable competitors and firmly setting our sights on benchmarks like the iPhone. Apple has undeniably remained a strong competitor, especially with the recent success of its iPhone 17 series. Nevertheless, we are confident in our ability to compete at a similar level.”

The Xiaomi 17 series is poised to strengthen the brand’s positioning in the competitive smartphone market. By offering increased availability at similar price points, consumers are expected to perceive the products as being exceptionally valuable. Xiaomi’s proactive approach to aligning its offerings with consumer expectations is commendable, and the impending launch will likely set the stage for the brand’s future trajectory.

As tech enthusiasts eagerly await the official launch, Xiaomi’s focus on transparency and consumer value stands out in today’s market. The challenge for Xiaomi will be maintaining that perception of value while continuing to innovate in a rapidly evolving industry.