The Ruroc RG2 is a full-face snowsports helmet retailing at $379 USD. It features a built-in Twiceme NFC chip for storing critical medical information, a unique energy-absorbing polymer lining, and an optional JBL-powered communication system. While the RG2 is marketed as the world’s only full-face ski helmet, it has drawn mixed reviews regarding usability and comfort after extended wear.
This helmet matters for serious skiers and snowboarders who prioritize safety and technological integration in their equipment. With the RG2 being globally available, it caters particularly to those who wish to stand out on the slopes while ensuring they have the ability to communicate and share experiences with others. However, its design may deter buyers looking for a more traditional helmet experience.
In terms of market context, the RG2 is pricier than many alternatives, such as the POC and Smith ski helmets, which typically range from $150 to $300. While the POC offers solid protection and comfort without some of the RG2’s advanced features, the Smith line provides various customization options and styles catering to different tastes. The RG2 does not necessarily outperform these models in comfort or flexibility, and users might find traditional helmets to be more friendly for social skiing environments.
The RG2 may appeal to tech-savvy skiers or those seeking a unique aesthetic on the mountain. However, the helmet’s design might be off-putting for individuals who prefer the convenience and versatility of standard helmets. For those who often ski with friends or in social settings, the cumbersome faceplate design could overshadow its safety features, making alternatives like the POC or Smith helmets more appealing.
Source:
www.wired.com
