Trends in China’s TV Market: 2025 Insights

Key Takeaways:

• 2025 will see a market shipment decline of 8.5% in China’s TV market, totaling 32.895 million units.
• 75-inch TVs dominate with a 23% sales share, marking a significant shift towards larger screen sizes.
• The average TV size continues to rise, now nearing 65 inches, reflecting consumer preferences for more immersive viewing experiences.

As of January 12, recent reports reveal that Luotu Technology has provided insights into the rapidly evolving dynamics of China’s television market for 2025. The data unveils a notable forecast where the total shipments of branded TV units are expected to reach 32.895 million by the end of 2025—a decline of 8.5% compared to 2024. This figure represents the lowest shipment levels recorded in over 16 years.

The rise of larger screen sizes is evident in these findings. The 75-inch TV model continues to hold its position as the market leader, accounting for an impressive retail sales share of 23.0%. This places it 4.2 percentage points ahead of the next popular choice, the 65-inch TV.

Data analysis further indicates that China’s television market has firmly transitioned into an era characterized by larger screens, with the average TV size climbing to nearly 65 inches—a noticeable increase from 63.5 inches in 2024.

The top four size categories for television sales in 2025 are projected to include 75, 65, 55, and 85 inches. Notably, all these sizes fall within the medium to large range, with their combined market share exceeding 70%. This highlights the consumer inclination towards larger viewing experiences.

In addition to the strong performance of the 75-inch segment, the 85-inch TVs are also gaining traction, contributing a commendable share of 12.8%. The ultra-large size models—specifically the 98-inch and 100-inch variants—are emerging as new growth segments, with market shares reaching 1.0% and 2.0%, respectively.

This shift towards larger televisions signifies a broader trend in consumer behavior, reflecting a desire for enhanced viewing experiences that cater to the needs of home entertainment. As technology continues to evolve, it will be crucial for manufacturers and retailers to adapt to these changing preferences. By focusing on bigger screen sizes and ensuring a wider variety of options, they can better meet consumer demands and drive growth within this competitive market.

In conclusion, as we look ahead to 2025, the Chinese TV market is poised for transformative changes. Despite an expected decrease in overall shipments, the preference for larger screen sizes indicates a fundamental shift in consumer habits, suggesting an ongoing evolution in the landscape of home entertainment.