Indie publisher and developer Finji has raised concerns about its ads on TikTok, claiming that the platform has used generative AI to modify these ads without its knowledge or consent. This situation came to light when Finji’s CEO received troubling screenshots from fans showing altered representations of characters from their games, one of which was particularly criticized for being a “racist, sexualized” portrayal.
This matter is significant for those involved in digital advertising, especially for companies considering platforms like TikTok to promote their products. The controversy suggests a lack of control over how creative assets are managed on the platform, which could deter developers and publishers from using TikTok for advertising. If you’re in the indie game sector or any creative field sensitive to brand representation, this incident may impact your decision on whether to engage with TikTok’s advertising options.
In the broader context of digital advertising, it’s essential to evaluate the options available. TikTok’s ad platform features solutions using generative AI, designed to optimize engagement by automatically modifying user-generated content. However, the fallout from Finji’s experience raises concerns about the quality and integrity of such modifications. Alternatives like Facebook Ads or Google Ads provide more robust control over creative assets, though they may lack TikTok’s unique audience engagement techniques. Prices will vary depending on the platform and strategy, but advertisers generally spend anywhere from $1 to $3 per click, or more, depending on their audience targeting.
This incident serves as a cautionary tale for prospective advertisers. If you are a developer or publisher concerned about how your content is represented, you might want to consider sticking to established platforms that provide a firmer grasp on asset management. TikTok could be a favorable option for those seeking to reach younger demographics, but the potential for unapproved modifications may not align with the priorities of every brand. For those who prioritize brand integrity and control, exploring options beyond TikTok is advisable.
Source:
www.engadget.com
