Global Professional TV ODM Factory Shipment Rankings: November 2025
Key Highlights:
- MOKA, Xiaomi’s core foundry, tops the global TV ODM shipment rankings with over 16 million units shipped.
- The overall shipment of the top 10 factories fell by 5.2% year-on-year, marking the largest decline of the year.
- Notable shifts in the market show declines for many, while TPV stands out with a significant year-on-year increase.
In a recent report by RUNTO addressing November 2025, the global landscape of professional TV original design manufacturers (ODMs) reveals shifting dynamics impacted by economic pressures.
MOKA has achieved remarkable success as the core foundry for Xiaomi TVs, securing the top position in global shipments. With cumulative shipments exceeding 16 million units, MOKA’s solid performance underscores its leading role in the competitive landscape of TV manufacturing.
However, the report indicates a concerning trend among the world’s top 10 professional ODM factories, with total shipment volumes experiencing a significant drop. The figures show a 5.2% decrease year-on-year and a stark 10.0% decline compared to the previous month. This downturn is reflective of broader market challenges, particularly highlighted by China’s "Double Eleven" sales event, which saw an alarming 19.6% year-on-year decrease. Additionally, North America’s "Black Friday" sales were down approximately 5%, signaling a general decline in consumer spending.
Despite the challenging environment, MOKA managed to ship about 1.2 million units in November. Although this represents a 39.4% decrease month-on-month and a 10.9% year-on-year decline, the brand’s stable orders throughout the year have led to a 5.0% increase in cumulative shipments year-on-year, solidifying MOKA’s leadership in the global market.
In the competitive rankings, AMTC occupied the second position with 950,000 units shipped. Express Luck emerged as a significant player, recording impressive growth figures of 26.5% year-on-year and a month-on-month increase of 38.7%, claiming the third spot on the list.
The report sheds light on the performance of several other key players in the industry. Notably, firms such as KTC (Kangguan) and Foxconn experienced substantial year-on-year decreases exceeding 20%. In contrast, TPV distinguished itself with a robust year-on-year increase of 30.5%, highlighting its potential for growth amidst a tough market.
Overall, the November shipment rankings illustrate a complex picture for the global TV ODM industry. While some entities continue to thrive, the collective downturn signals caution for the future. Moving ahead, companies may need to adapt strategies to navigate the shifting landscape and sustain growth.
Conclusion
The shipment report from RUNTO offers a crucial look into the current state of the professional TV ODM sector, revealing both the resilience of leading manufacturers and the stark realities of an industry grappling with declining sales. As consumer behavior continues to evolve, producers will need to innovate and adapt to maintain competitiveness.
Keeping an eye on market shifts and consumer preferences will be essential for ODMs aiming to thrive in this challenging environment.
