OnePlus Ends Collaboration with Hasselblad: Introduction of OPPO LUMO Imaging in OnePlus 15
Key Takeaways:
- OnePlus has concluded its partnership with Hasselblad, transitioning to OPPO LUMO condensed light imaging technology for the OnePlus 15.
- The OnePlus 15 boasts advanced camera features, being labeled the "best camera product in OnePlus history."
- The new imaging technology enhances photo clarity, depth of color, and details in light and shadow.
On October 22, OnePlus China President Li Jie announced the end of the company’s collaboration with renowned camera brand Hasselblad. This significant shift comes as OnePlus unveils its latest flagship device, the OnePlus 15, which is equipped with OPPO’s innovative LUMO condensed light imaging technology for the very first time.
A New Era in Imaging Technology
According to Li Jie, the OnePlus 15 represents the pinnacle of the brand’s camera capabilities, primarily due to its integration of OPPO LUMO imaging. This advanced imaging technology is regarded as the highest standard within the OPPO Group and is hailed as OnePlus’ most robust capability to date in imaging performance.
The concluding partnership with Hasselblad has, however, left a lasting impact. While the collaboration has ended, the essence of Hasselblad’s color philosophy and imaging aesthetics continues to influence OnePlus. Users can still expect familiar features such as the master mode, which enhances user experience while capturing stunning photos.
Enhanced Camera Features
The OnePlus 15 is designed to deliver exceptional photographic results, featuring a state-of-the-art 50-megapixel flagship camera system. This impressive setup includes:
- A 50-megapixel 3.5x periscope telephoto lens, offering an equivalent focal length of 85mm, perfect for portrait photography.
- An innovative super-sensing imaging engine that elevates image quality by providing unparalleled depth and color richness.
- Full-link Pro XDR capabilities, along with high-definition direct output, ensuring stunning video capture at 4K 120fps.
- Support for ultra-clear live photos, making every moment vibrantly memorable.
Li Jie emphasized that the LUMO technology doesn’t just focus on clarity; it emphasizes the intricate balance of light and shadow as well as the vivacity of colors, elevating the entire photography experience.
User Experience Reflections
In reflecting on the transition, an early user of the OnePlus 15 remarked that the essence of OnePlus’ photographic strengths remains. This underscores the seamless integration of previous camera philosophies into the latest technology—making the OnePlus 15 a compelling choice for enthusiasts and casual users alike.
Conclusion
The transition from Hasselblad to OPPO LUMO imaging technology marks a significant milestone in OnePlus’ evolution as a camera-centric smartphone brand. The introduction of superior imaging capabilities in the OnePlus 15 positions it as a formidable competitor in the smartphone market, particularly for users passionate about photography.
With these advancements, OnePlus is poised to reshape consumer perceptions of smartphone photography, making it easier for anyone to capture breathtaking images with ease. As the brand moves forward, the commitment to delivering high-quality imaging technology remains clear, ensuring that the OnePlus 15 will be remembered as a landmark product in the brand’s history.
