The 2025 Global Display Market: Trends and Projections
Summary
- The global display market is projected to reach 128 million units in 2025, reflecting a modest 1.1% year-on-year increase.
- OLED displays are set to surge, with shipments expected to rise by 72%, driven by demand in e-sports and content creation.
- Major brands show varied performance, with Dell leading in units but facing declines, while TPV and Lenovo report significant growth.
Introduction
The latest insights reveal significant transformations within the global display market as we approach 2025. According to recent analyses, overall shipments are expected to hit 128 million units, marking a slight increase of 1.1% from the previous year. While this growth appears modest, deeper scrutiny reveals considerable shifts in both product categories and brand dynamics, particularly in the premium segment.
The Rise of OLED Displays
One of the most exciting developments in the display landscape is the anticipated surge in OLED display shipments, projected to reach 2.45 million units, representing a remarkable 72% year-on-year increase. This growth is largely fueled by the burgeoning e-sports market and a rising demand for content creation geared towards high-performance displays. The increasing consumer preference for monitors with elevated refresh rates and enhanced color accuracy has set the stage for OLED displays to become the focal point of the market.
Brand Performance in 2025
In this evolving market, key players are adapting their strategies. Dell leads the pack with an impressive 22.5 million units shipped, although it faces a 5% drop from the previous year. Similarly, giants like Samsung and HP have reported declines of 10% and 15%, respectively, while LG Electronics experiences a notable 20% decrease.
Conversely, TPV has emerged as a strong contender, ranking second with 17.6 million shipments, an increase of 5% year-on-year. The success of its brands, AOC and Philips, can be attributed to their robust market presence in China, bolstered by favorable state subsidies. AOC is expected to maintain its leadership position in both overall brand and e-sports product shipments within the Chinese mainland market by 2025.
Lenovo is another brand on the rise, showcasing an 11% growth, attributed largely to its strategic expansion into emerging markets and its enhanced position in China. Asus and MSI, both capitalizing on the e-sports trend, have reported significant increases of 24% and 17%, respectively, marking them as some of the biggest beneficiaries of this sector’s growth.
Future Outlook for the Display Market
Looking ahead to 2026, industry analysts predict a slight downturn, with total shipments expected to decrease to 127 million units, a drop of 0.9%. Despite this anticipated decline, the market is on the verge of a new wave of industrial changes that could reshape competitive dynamics and consumer preferences in the display sector.
Conclusion
The global display market is poised for both growth and transformation as it adapts to emerging trends and consumer demands. The rise of OLED technology reflects not only advancements in display performance but also a shift in consumer priorities towards high-quality visual experiences. As brands navigate these changes, the ability to innovate and respond to market trends will be crucial for maintaining a competitive edge in this rapidly evolving landscape.
