Intel has launched “Ask Intel,” an AI-driven support assistant designed to replace phone assistance and serve as the primary entry point for customer support. This new system, built on Microsoft’s Copilot Studio, aims to provide warranty checks, troubleshooting, and case creation through Intel’s support website. The decision comes alongside a reduction of public phone and social media support, consolidating customer engagement into a web-based platform.
This shift is relevant for anyone who owns or is considering Intel products, including CPUs, motherboards, and other hardware. With increasing reliance on digital solutions for customer care, users will need to adapt to this new support framework that favors automated assistance. As Intel moves towards a more centralized digital communication strategy, it’s crucial for consumers to understand how this change impacts their ability to get timely support when issues arise.
When comparing market alternatives, Intel’s “Ask Intel” positions itself alongside traditional support mechanisms offered by competitors like AMD and NVIDIA, which still maintain extensive phone and social media support. While Intel’s AI assistant could mean quicker preliminary responses, it may lack the personalized touch that human agents provide. Consumers may find that brands like ASUS or Gigabyte offer faster resolution times through dedicated support teams, which may be a deciding factor for those needing immediate help.
This new support system may suit tech-savvy individuals who prefer online troubleshooting and enjoy trying out AI workflows. However, those who value human interaction or require complex support might want to look elsewhere. Some may also be put off by the inherent limitations of AI support, including the potential for inaccuracies and the absence of an opt-out option in data handling. Ultimately, customers should weigh these factors against their own preferences and needs when deciding how to engage with Intel’s new support platform.
Source:
www.techradar.com
