Huawei Mate 80 Series Sales Surge by 115% Compared to Previous Generation
Summary
- Huawei’s Mate 80 series achieved over one million sales within just 18 days of its launch.
- The standard version, priced at 4,699 yuan, constituted 76% of total sales, while high-end models faced supply limitations.
- Market expectations indicate that the Mate 80 series may surpass 2 million units sold in the first quarter of 2026.
In a remarkable performance that has exceeded market expectations, Huawei’s Mate 80 series has recorded sales of over one million units in just 18 days post-launch. This surge represents a staggering 115% increase compared to the previous generation, the Mate 70 series, within the same timeframe.
Sales Breakdown and Market Performance
Data reveals that the standard version of the Mate 80 series has been the most popular, accounting for 76% of all sales. Priced at 4,699 yuan, this model has attracted a broad consumer base. However, the availability of high-end versions has been constrained due to supply chain limitations, particularly concerning the Kirin 9030 processor. This limitation could have resulted in an even higher market share for those premium models.
Interestingly, the mobile market trend shows that, in the weeks following the Mate 80’s release, Huawei led the Chinese smartphone market, with sales shares of 27.81% and 22.89% during the 48th and 49th weeks respectively.
Consumer Demand and Stock Availability
The demand for the Mate 80 series remains robust, with online platforms reporting that almost all models other than the standard version are currently out of stock. This has necessitated a reservation system for eager customers looking to purchase these popular devices.
As production capabilities ramp up, market analysts anticipate that sales for the Mate 80 series could soar to over 2 million units by the end of the first quarter in 2026. Preliminary forecasts predict that total stocks for the series may reach around 9 million units, showcasing Huawei’s confidence in the Mate 80’s continued success.
Competitive Edge in the Market
What is particularly noteworthy is the Mate 80 series’ ability to outperform its predecessor despite challenging market conditions. This performance underscores Huawei’s strategic innovation and market responsiveness. The series has successfully captured consumer interest through its combination of cutting-edge technology, competitive pricing, and strategic marketing efforts.
The combination of these elements has evidently paid off, providing Huawei with a significant edge in the highly competitive mobile phone market.
Conclusion
As the Huawei Mate 80 series continues to gain traction, it serves as a testament to the brand’s enduring appeal and innovative capabilities. With strong consumer demand and robust sales performance, Huawei is well-positioned to maintain its market leadership in the coming months. The impressive early sales figures signal a promising future for the Mate 80 series, as it aims to set new benchmarks in smartphone technology and consumer satisfaction.
In conclusion, the significant uptick in sales not only underscores Huawei’s resilience in a fast-evolving market but also sets the stage for further innovations in their upcoming models, making the Mate 80 series an essential player in the smartphone landscape.
