The recent Milano Cortina 2026 Winter Olympics have sparked a surge in demand for unique memorabilia, with items like plush mascots Milo and Tina, Swatch watches, and exclusive pins becoming highly sought after. Pricing on these collectibles has skyrocketed post-Olympics, with plush toys ranging from $18 to as high as $180 on resale markets. Swatch watches, originally given to volunteers, now fetch between $235 and $590, while Olympic-themed smartphones are being listed for an astonishing $1,680.
This trend is significant for collectors and those looking to invest in memorabilia from major events. As the Olympics wrap up, many of the most coveted items are disappearing fast, often appearing on online marketplaces like eBay, making this a crucial moment for individuals considering entering this niche market. For collectors, the limited availability of certain collectibles means that securing them now could prove beneficial in the long run.
In terms of market dynamics, the price of these Olympic collectibles has rapidly escalated. For example, plush mascots that initially cost $18 are now commanding prices that are 10 times higher. Meanwhile, collectible pins range from $15 to around $707, depending on rarity. Alternatives such as standard souvenirs or past Olympic memorabilia, which might still be available through official retailers or other online platforms, generally offer lower prices but may lack the exclusivity that recent items provide. Collectors should evaluate these options based on personal interest and budget constraints.
Prospective buyers should carefully consider their motivations behind purchasing Olympic memorabilia. This market primarily attracts serious collectors, fans of the games, or those interested in investments. However, individuals looking for practical or everyday collectibles might find these items overpriced compared to other forms of memorabilia or general sports goods. For those who aren’t dedicated fans of the Olympics or simply want souvenirs, exploring broader options may yield better value.
Source:
www.wired.com
