SanDisk Unveils Optimus Series: A New Era After Western Digital Rebranding
Summary:
- SanDisk announces the rebranding of its flash memory business, introducing the Optimus series.
- The new product line includes three variants: Optimus, Optimus GX, and Optimus GX Pro, catering to different user needs.
- The Optimus GX 7100M, designed for handheld consoles, offers impressive performance specifications.
In a significant move to reshape its product identity, SanDisk has officially retired Western Digital’s iconic “black disk” and “blue disk” logos, heralding the launch of the new Optimus series product line. This transition follows Western Digital’s divestment of its flash memory business last year, marking a fresh chapter in SanDisk’s storied history.
The Optimus brand isn’t entirely new; it traces its roots back to SMART Storage Systems, acquired by SanDisk in 2013. The last installment in this lineage was the SanDisk Optimus Max, launched in 2014. After a more than decade-long hiatus, SanDisk is reintroducing the Optimus brand in 2026, aimed specifically at consumer-grade SSDs, complete with modernized packaging and product design.
A Comprehensive Product Line
SanDisk’s new Optimus series will be segmented into three distinct categories based on application scenarios:
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Optimus: Positioned as the mainstream option, it will replace the original WD Blue series. For instance, the WD Blue SN5100 will transition into the Optimus 5100, emphasizing a balanced performance-to-price ratio.
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Optimus GX: Targeting gaming enthusiasts, this series will supersede the WD_BLACK mainstream models. The renowned WD_BLACK SN7100 will now be rebranded as the Optimus GX 7100, designed to meet the demands of high-performance gaming setups.
- Optimus GX Pro: This flagship line aims to appeal to professionals and hardcore gamers, with models such as the WD Black SN8100 being marketed as the Optimus GX Pro 8100.
Each variant will feature tailored specifications to best serve its intended audience, ensuring that users can find an SSD that meets their exact requirements.
Launch of the Optimus GX 7100M
As part of its refreshed offerings, SanDisk has also introduced the Optimus GX 7100M, a compact version designed specifically for handheld consoles and ultra-thin notebooks such as the Steam Deck and ROG Ally. This model adopts the M.2 2230 specification, making it a versatile choice for portable gaming devices.
The Optimus GX 7100M utilizes the PCIe 4.0 interface, boasting impressive sequential read and write speeds of up to 7,250 MB/s and 6,900 MB/s, respectively. It will be available in 1TB and 2TB capacity options, providing ample space for gamers and content creators who demand speed and reliability.
Packaging and Availability
The Optimus series SSDs will sport an eye-catching new design in bold red, black, and white packaging, set to hit major retail channels worldwide in the first half of 2026. This modern aesthetic not only aligns with the new brand identity but also aims to attract a younger, tech-savvy demographic, reinforcing SanDisk’s position in the competitive SSD market.
Conclusion
SanDisk’s rebranding effort marks a crucial pivot in its strategy within the flash memory domain, leveraging the heritage of the Optimus name while catering to modern user demands. With a comprehensive lineup designed for various applications—from everyday computing to high-performance gaming—the Optimus series is poised to attract a diverse audience eager for cutting-edge technology and exceptional performance.
Stay tuned for more updates on product launches and specifications from the Optimus series as we approach the anticipated rollout date in 2026.
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