ASUS Tops Global OLED Display Market as Shipments Surge
Summary:
- Global OLED display shipments reached 644,000 units in Q3 2025, marking a 65% increase year-on-year.
- ASUS has overtaken Samsung for the first time with a market share of 21.9%.
- The anticipated global OLED shipments are projected to reach 2.62 million units in 2025, a remarkable 84% increase.
In a recent report by TrendForce, the landscape of the global OLED display market has undergone a significant transformation. In the third quarter of 2025, shipments of OLED displays hit 644,000 units, showcasing an impressive growth spurt of 65% compared to the same period last year. This surge reflects the increasing demand for high-quality displays as digital content consumption rises.
For the first time, ASUS has surpassed Samsung, capturing a market share of 21.9%. This notable achievement positions ASUS at the helm of single-quarter shipments, demonstrating a remarkable shift in the competitive dynamics of the display sector.
ASUS’s Strategic Advantage
ASUS’s ascent to industry leadership can be attributed to its astute product strategy. The brand is well-known for its acclaimed ROG gaming monitor series, which delivers unparalleled performance to gamers. Beyond this, ASUS has also pioneered the ProArt professional OLED series tailored specifically for content creators, ensuring that it meets diverse user needs.
Moreover, the company has further cemented its market position through innovative offerings such as portable and foldable dual screens. This expansive product portfolio enables ASUS to cater not only to gaming enthusiasts but also to creative professionals, thus embedding itself deeply in the mid- to high-end market segments.
Market Dynamics and Competitor Insights
Despite ASUS’s rise, Samsung has maintained a stable presence, finishing in second place with an 18% market share. The company has consistently delivered performance that aligns with industry expectations throughout the first three quarters of 2025.
In a notable development, MSI has demonstrated robust growth, leaping from fifth place in 2024 to third in Q3 2025. Their portfolio, featuring over 20 mid-to-high-end models equipped with UHD high-resolution technology, is designed to meet the stringent image quality requirements of the burgeoning e-sports market.
LG Electronics holds the fourth position with a market share of 12.9%. As competition intensifies, each brand is continually refining its offerings to capture a more significant slice of the market.
Future Projections for OLED Displays
Looking ahead, the OLED display market is poised for further expansion. TrendForce anticipates that shipments will reach an astounding 2.62 million units in 2025, signifying an 84% increase year-on-year. As consumer preferences increasingly lean toward high-quality displays for both gaming and professional use, the potential for continued growth in this sector remains promising.
With ASUS’s strategic innovations and the advances of its competitors, the next few years will be pivotal for the OLED display market. As manufacturers race to enhance their offerings and expand their market share, consumers can expect a diverse range of advanced display technologies to emerge, setting new industry standards.
In summary, the evolution of the OLED display market highlights the importance of strategic product development and responsiveness to consumer needs. As brands like ASUS continue to innovate and adapt, the competitive landscape will undoubtedly evolve, leading to exciting advancements for consumers and professionals alike.
