Surge in Global 100-Inch LCD TV Shipments: A Look Ahead to 2025
Summary:
- The global shipment of 100-inch LCD TVs is projected to reach 1.61 million units in 2025, with China accounting for over half of this figure.
- Market dynamics show a significant increase from 790,000 units in 2024 to anticipated shipments of 2.54 million units by 2026.
- Chinese brands dominate the market, with prices for 100-inch TVs expected to drop below 11,000 yuan in 2026.
As the demand for ultra-large televisions continues to grow, recent data sheds light on the anticipated trajectory of the global 100-inch LCD TV market. According to projections, shipments in 2025 are expected to reach a remarkable 1.61 million units. This surge is driven not only by advancements in technology but also by shifting consumer preferences toward larger displays.
Market Overview
The Chinese market stands out as the primary consumer of these ultra-large TVs, with expectations to ship around 850,000 units in 2025, representing over 50% of the global total. This substantial market share underscores China’s pivotal role in the LCD TV landscape.
Looking back at 2024, total global shipments for 100-inch LCD TV panels were approximately 1.27 million, reflecting an impressive growth rate of 147.3% from just 510,000 units in 2023. By July 2025, cumulative shipments had already reached 982,000 units, indicating a robust annual growth trend that hints at a total forecast of 1.88 million units for the entire year—an increase of 48.0% year-on-year.
Growth Projections
The anticipation for future growth is substantial. The global shipment of 100-inch LCD TVs in 2024 was 790,000 units, and projections for the upcoming years are exceedingly optimistic. With expected shipments set to jump to 2.54 million units by 2026, the upward trend in consumer demand for larger screens is evident.
Chinese Market Dynamics
In China, the landscape of 100-inch TV shipments is evolving rapidly. In 2024, shipments amounted to 550,000 units; however, forecasts for 2025 predict an increase to 850,000 units, with estimates for 2026 reaching 1.23 million units. This remarkable climb illustrates not just consumer interest but also the competitive strategies employed by domestic brands.
Retail monitoring data indicates that Chinese brands are firmly established in this segment, having launched at least 53 new models within the first half of 2025 alone. The competitive landscape is currently dominated by four major players—Hisense, TCL, Skyworth, and Xiaomi—who collectively hold over 85% of market sales for 100-inch TVs. This high market concentration suggests a strategic focus among these manufacturers to capitalize on the growing consumer base for large-screen televisions.
Pricing Trends
As the market for 100-inch TVs gains momentum, pricing has become increasingly favorable for consumers. The average retail price of pan-100-inch TVs in China has seen a downward trend, starting from 19,713 yuan in 2022, decreasing to 14,463 yuan in 2024, and further dropping to approximately 12,941 yuan in the first half of 2025. Projections indicate that this trend will continue, with prices expected to plunge below 11,000 yuan by 2026.
The reduction in prices, combined with increasing availability and consumer interest, is anticipated to drive broader adoption of ultra-large TVs in households across China and worldwide.
Conclusion
The global market for 100-inch LCD TVs is on an upward trajectory, marked by impressive growth rates and significant consumer demand. With China at the forefront, the prospects for this segment appear robust. As prices continue to decline and technological innovations emerge, it is likely that the allure of 100-inch TVs will not only remain but expand, making them a staple in modern homes. The coming years will be critical in shaping the future of the largest TVs on the market, and stakeholders within the industry must remain agile to capitalize on this lucrative opportunity.
As 2026 approaches, the global community will watch closely to see how these trends unfold, shaping the landscape of entertainment and consumer electronics as we know it.
