Galaxy S25 Edge Sales Underperform; Samsung Urgently Targets Galaxy S26+ Revamp to Boost Recovery

### Summary of Recent Developments in Samsung’s Galaxy S Series

– Samsung is set to restart the Galaxy S26+ project due to lower-than-expected sales of the Galaxy S25 Edge.
– The Galaxy S26 series, including the S26, S26 Edge, and S26 Ultra, is expected to launch in January.
– Critics argue that Samsung is emulating Apple rather than pursuing its own innovative path.

On October 1, tech blogger “i Ice Universe” reported that Samsung has made a significant decision to urgently restart the Galaxy S26+ project. This move comes in light of disappointing sales figures for the Galaxy S25 Edge, which have fallen short of expectations. Furthermore, the anticipated future of Apple’s iPhone Air contributes to Samsung’s strategic shift, pushing them to refocus on the Galaxy S26 lineup.

Critics of Samsung argue that the company has become overly reactive, adopting a speculative approach rather than demonstrating independent innovation. This dependence on Apple’s strategies could potentially trap Samsung into a cycle of urgent adjustments, raising questions about its long-term vision.

According to previous insights from Winfuture, Samsung plans to unveil the Galaxy S26 series in January of the upcoming year. This new lineup is anticipated to include three models: the Galaxy S26, Galaxy S26 Edge, and the Galaxy S26 Ultra. Notably, the longstanding S26+ model has been canceled and replaced by the more streamlined Galaxy S26 Edge.

The Galaxy S25 Edge, which debuted in May, showcased an initial launch price of 7,999 yuan in the Bank of China. Noteworthy attributes of the S25 Edge include its lightweight design, measuring only 5.8mm thick and weighing a mere 163 grams, marking it as one of the thinnest flagship devices powered by the Snapdragon 8 Supreme Edition to date.

While Samsung’s recent initiatives may appear reactive, the potential for the Galaxy S26 series offers opportunities for innovation and market repositioning. As the competition in the smartphone industry intensifies, Samsung’s decisions in the coming months will be closely scrutinized by both consumers and analysts alike.

In the end, consumers will be eager to see how Samsung navigates this challenging landscape and whether the newly restructured Galaxy S26 series can meet the expectations set by discerning users.

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