Apple is reportedly working on a new Apple TV 4K, with potential features including support for the A17 Pro chipset and updated Siri functionality. While many have speculated that this new model could launch as early as 2026, delays in the development of Siri, which is expected to enhance the device’s functionality, have raised concerns about when—or if—it will actually arrive.
This is significant for consumers considering a smart home entertainment setup now. With ongoing delays, those looking to upgrade to the latest streaming technology may find themselves questioning whether to wait for an improved Apple TV 4K or proceed with the current model. The existing 2022 Apple TV 4K, equipped with the A15 Bionic chip, still offers robust performance, making it a viable option for many users, especially those who are satisfied with its current capabilities.
In terms of market positioning, the current Apple TV 4K retails around $179. Competing products, such as the Roku Ultra at approximately $100 and the Amazon Fire TV Cube priced similarly, offer solid performance but generally lack Apple’s ecosystem integration. For those who prefer a more budget-friendly option, the Chromecast with Google TV is available for about $50, providing essential streaming functions without the premium features Apple offers. Each of these alternatives has its strengths and may be better suited for consumers who prioritize a specific type of content or ecosystem.
Ultimately, while the new Apple TV 4K could offer significant improvements—especially in the integration of Siri and enhanced AI features—it may also not be available for some time. Consumers who need an upgrade immediately might be better off purchasing the existing model or considering more affordable streaming devices. Delays in Siri’s development, coupled with potential component shortages, make it a reasonable choice to explore alternatives if waiting isn’t an option.
Source:
www.pocket-lint.com
