E-Sports Monitor Sales Surge in China: AOC Leads the Market
On August 28, Kuai Technology highlighted a report from Luotu Technology detailing the latest sales figures for e-sports monitors in mainland China as of July 2025.
Market Overview
The research indicates that the online sales of e-sports monitors in mainland China reached 520,000 units in July, marking a 13.9% increase compared to the previous year. The total sales value hit 560 million yuan, reflecting a 6.3% rise year-over-year.
Brand Competition and Market Concentration
The market is witnessing increased concentration, with the top four brands capturing 53.4% of the sales share, a growth of 3.3 percentage points from June.
Top 10 Brands:
- AOC
- HKC
- KTC
- SANC
- Titan Legion
- Xiaomi
- ROG
- Asus
- Spirit Snake
- Thor
Key Highlights
AOC: Dominating the online market, AOC has achieved nearly a 20% retail market share, an 8-percentage point increase from last year. Its sales volume soared by 94%, securing its position as the sales leader.
HKC: With a 13.3% online market share, HKC remains a strong contender, particularly excelling in the 200Hz and 240Hz refresh rate segments, where it holds 19% and 28% market shares, respectively.
KTC: Ranking third, KTC captured an 11.4% market share in July.
Xiaomi: Positioned sixth, Xiaomi’s sales volume rose by over 73% compared to the previous year.
Thor: Notably, Thor recorded the highest growth rate among the top 10, with their 210Hz cost-effective models driving a remarkable 173% increase in sales.
Conclusion
This surge in sales underscores a robust demand for e-sports monitors in China, with leading brands like AOC setting new benchmarks in market performance. As market concentration escalates, competition among top brands is intensifying, promising further innovations and expansions in the sector.
