E-Sports Monitor Sales in China: Insights from August 2025
Summary:
- Sales Overview: E-sports monitor sales in mainland China saw a slight year-on-year decline in both units and revenue in August 2025.
- Brand Performance: AOC retains the top position, while Xiaomi experienced significant growth, entering the top five brands.
- Market Trends: 2K resolution and 180Hz refresh rates remain the preferred choice among users, despite the emergence of higher refresh rate options.
According to the latest report released by Luotu Technology, August 2025 marked a pivotal month for the e-sports monitor market in mainland China. The data reveals that e-sports monitor sales reached 554,000 units, representing a minor 0.2% decline compared to the same month last year. Furthermore, total sales revenue amounted to 620 million yuan, signaling a more pronounced 6.5% drop year-on-year. The average selling price of these monitors stood at 1,114 yuan, also reflecting a decline of 6.4% from the previous year.
Brand Landscape
Stable Brand Rankings
In terms of brand distribution, the market has shown stability, with the top four brands remaining unchanged: AOC, HKC, KTC, and SANC. AOC continues to maintain its dominance in the e-sports monitor segment, reinforcing its reputation as a leading player in the industry.
Xiaomi’s Entry into the Top Five
Interestingly, Xiaomi has made a noteworthy impact, breaking into the top five brands in the online e-sports market with a remarkable 64% increase in sales year-on-year. This surge signals Xiaomi’s growing influence and competitiveness within the e-sports monitor landscape.
Rapid Growth for Emerging Brands
Among the top ten brands, HKC, Xiaomi, and Thor exhibited exceptional growth. Thor, in particular, demonstrated the most significant increase, with sales soaring by 105% year-on-year, showcasing the brand’s successful market penetration strategies.
Product Preferences
On the product front, the demand for monitors with 2K resolution and 180Hz refresh rates remains at the forefront among consumers. These specifications are favored for their perfect balance of performance and quality, making them ideal for gaming and professional use alike.
The Challenge of High-End Products
While products featuring 750Hz ultra-high refresh rates have begun entering the high-end market, their adoption remains limited. This can be attributed to their high price points and niche application scenarios, which restrict their widespread consumer appeal.
Conclusion
The e-sports monitor sales landscape in China reflects a market that, despite facing some declines, continues to evolve with shifting consumer preferences and brand dynamics. AOC’s sustained leadership, along with Xiaomi’s impressive rise, indicates a competitive marketplace focused on innovation and performance. The predominant trends favoring 2K and 180Hz monitors suggest that while new technologies emerge, established configurations still resonate strongly with users.
As e-sports and competitive gaming continue to gain traction in China, the technology supporting them, including e-sports monitors, will inevitably adapt, ensuring sustained growth and consumer engagement in the years to come.
