Apple’s iPhone has solidified its presence in Europe, capturing 27% of the smartphone market in 2025. With 36.9 million units sold, Apple outpaced Samsung in the last quarter, marking significant growth against a backdrop of overall declining smartphone deliveries.
This market shift matters for consumers considering a premium smartphone. If you’re looking for a reliable and well-supported device, the iPhone has proven to be highly popular and is readily available worldwide. The recent success of the iPhone 16 series, which includes models aimed at both high-end and budget-conscious users, makes it an appealing choice for a wide range of buyers.
In terms of pricing, the iPhone 16 starts around $799, while the higher-end iPhone 16 Pro Max can reach up to $1,199. Comparatively, Samsung holds 35% of the European market with a broader range of devices, starting from around $299 for its entry-level models. Other brands, such as Xiaomi and Motorola, offer options in the $200 to $600 range. For those prioritizing budget over brand loyalty, Xiaomi’s Redmi series presents excellent value with solid specs at lower prices.
This iPhone’s recent performance is commendable, but it’s important to consider who this device suits best. The iPhone is ideal for individuals seeking an ecosystem that seamlessly integrates with other Apple products and apps. However, if you’re looking for a more affordable smartphone or prefer a customizable Android experience, options from Samsung or Xiaomi might be more fitting. Additionally, users who don’t require the latest features may find better value in slightly older models or alternatives that don’t carry the premium price tag of new iPhones.
Source:
www.01net.com
