Sneaker brand On is expanding its production capabilities with a new robotic facility in South Korea. This facility follows the successful launch of its first robotic factory in Zurich and will utilize 32 more automated robots to enhance production efficiency, particularly for the recently announced LightSpray Cloudmonster 3 Hyper, designed for long runs and tempo training. This shoe is set for release in North America on March 5, with global availability following on April 16.
This development is significant for consumers interested in innovative athletic footwear. On’s approach to manufacturing aims to significantly reduce waste and carbon emissions while accelerating production speed. Those looking for high-performance running shoes may find the technologies behind On’s lineup appealing, especially if they prioritize sustainability in their purchasing decisions.
In terms of market positioning, On’s products, priced around $180 for the Cloudmonster 3 Hyper, sit within the premium segment of the running shoe market. Competing models such as Nike’s ZoomX Invincible Run and Adidas’s Ultraboost 22 are available at similar price points but offer different technologies and aesthetics. Customers who value lightweight, durable, and eco-conscious footwear might prefer On, while others who are seeking well-established performance features might lean towards more traditional brands.
Potential buyers should consider their specific needs. The new On shoe targets serious runners seeking innovative designs tailored for performance. However, those who prefer a broader range of styles or have brand loyalty to more established sneaker labels might find better options elsewhere. Additionally, if sustainability and automated production do not rank high on your criteria list, you might opt for a brand that focuses more on traditional manufacturing methods.
Source:
www.cnet.com
