Meizu, once a promising smartphone manufacturer, is reportedly on the brink of dissolution within the Geely conglomerate, effectively becoming a software division. The anticipated Meizu 23 smartphone has been shelved, raising concerns about the brand’s future in the mobile market.
This development is significant for consumers considering smartphones from established brands. Meizu’s shift indicates a move away from competitive smartphone production, which may lead to decreased options in the mid-range market, particularly for those who value unique design and user experience. While some may have considered Meizu’s offerings due to their innovative software in the past, the current landscape may prompt buyers to focus on more stable alternatives.
Positioned in a saturated market dominated by giants like Huawei, Xiaomi, and Oppo, Meizu’s limited sales—under a million units in 2025—highlight its struggles. In this context, consumers can find robust alternatives at various price points. For instance, Xiaomi offers the Redmi Note series, known for excellent value at around $200-$300, while Huawei’s mid-range P series can be found starting at about $400. Higher-tier smartphones like the Samsung Galaxy S series offer premium features and are widely available, though at a steeper price.
For potential buyers, consider whether Meizu’s offerings are the right fit for you. If brand loyalty and unique software experience are significant to your decision, Meizu may have previously been an option worth exploring. However, with its imminent shift toward software for automotive applications and abandoning its smartphone lineage, those hoping for innovation in mobile technology might be better served by looking at established competitors within the market.
Source:
www.frandroid.com
