Italy Probes Activision Blizzard Over In-Game Purchases

Italy has launched investigations into Microsoft’s Activision Blizzard over allegations of “misleading and aggressive” sales practices regarding its popular mobile games, Diablo Immortal and Call of Duty Mobile. The country’s competition regulator, AGCM, is scrutinizing the games for design elements that reportedly encourage excessive gameplay and impulsive in-game purchases, particularly among minors.

This development is significant for parents and guardians considering mobile gaming for children, as it raises questions about the safety and transparency of in-game transactions in supposedly free-to-play titles. The investigations could lead to increased scrutiny on how mobile games, which are widely accessible, operate, especially concerning user consent and parental controls. It’s particularly relevant for those evaluating whether these games are appropriate for younger audiences.

In the current market, free-to-play games, such as Diablo Immortal and Call of Duty Mobile, typically rely on microtransactions and in-game currencies to generate revenue. Prices for in-game purchases in Diablo Immortal can reach up to $200 for currency and items. Alternatives in the mobile gaming sector, such as Genshin Impact, also employ a gacha mechanic with similar pricing structures but may offer a different user experience regarding monetization. Players seeking a more straightforward gaming experience with less aggressive monetization might opt for games with flat purchase models or ad-supported titles, avoiding the need for recurrent spending.

For those considering these titles, it’s crucial to weigh the potential risks associated with in-game purchases, especially for younger players. The ongoing investigations could result in changes that better protect consumer interests, making it advisable to stay informed on this matter before purchasing. However, if you’re looking for a gaming experience devoid of the complexities associated with microtransactions, alternatives like fully priced games or indie titles might be a better fit.