Google has recently expanded its AI capabilities by introducing the “Ask” feature to YouTube on smart TVs, gaming consoles, and streaming devices. This tool uses AI to engage users by suggesting questions related to the video content, enhancing interactivity during viewing experiences. The feature is currently in a testing phase and is being rolled out to a small group of users.
This development is significant for users who frequently watch videos for educational or instructional purposes, such as cooking shows or DIY tutorials. The ability to ask questions and get specific answers, complete with timestamps for context, aims to facilitate a deeper understanding of video content. As this feature becomes available to a broader audience, it may influence which devices users opt for when considering video streaming capabilities, especially among families and educational content consumers.
In terms of market positioning, the YouTube “Ask” feature is part of a larger trend where platforms are incorporating AI tools to enhance user engagement. Alternatives in the market include platforms like Vimeo or Twitch, which also offer unique techniques for user interaction, but they do not currently have comparable AI-based question-asking functionalities. Users can access similar educational videos on these platforms, but the interactive capabilities may vary significantly, depending on the content format. Cost differences are minimal at the basic user level, as many of these platforms offer free access, though premium features may require subscriptions ranging from $5 to $25 per month.
The YouTube “Ask” feature is worth considering for viewers who appreciate interactive content and often seek clarification while watching videos. Users dedicated to passive viewing, or those who prefer browsers or desktop experiences, may find less utility in this feature. Additionally, anyone already satisfied with their current video consumption routines might not feel compelled to switch or upgrade just to access this new functionality.
Source:
www.pocket-lint.com
