Mercedes-Benz China Announces Key Leadership Changes
Summary:
- Duan Jianjun resigns as President and CEO of Beijing Mercedes-Benz Sales and Service Co., Ltd, effective March 1, 2026.
- Li Desi appointed as new President and CEO, bringing extensive experience in international sales and marketing.
- Zhang Mingxia and Kang Yi will take on new roles to further bolster the company’s leadership team.
On February 14, 2026, Mercedes-Benz China disclosed pivotal personnel changes aimed at strengthening its leadership and enhancing operational efficacy. This announcement outlines a progressive transition, ensuring stability and continuity in the company’s strategic objectives.
Resignation of Duan Jianjun
Duan Jianjun, the President and CEO of Beijing Mercedes-Benz Sales and Service Co., Ltd, has decided to resign due to personal reasons. His departure is scheduled for March 1, 2026. Although the company expressed deep regret over his decision, it also emphasized its understanding and respect for his choice. Duan will serve as a strategic advisor until April 30, 2026, ensuring a smooth transition for the new leadership.
Joining Mercedes-Benz in 2013, Duan has significantly shaped the company’s trajectory. Under his leadership, the sales company achieved remarkable growth and maintained its status as the largest market for Mercedes-Benz globally for over ten consecutive years. His tenure as Chief Operating Officer and later as President and CEO has been marked by numerous sales milestones and breakthroughs.
New Leadership: Li Desi Takes the Helm
In light of Duan’s resignation, Li Desi, currently serving as Executive Vice President of Sales, will be appointed as the new President and CEO effective March 1, 2026. Li brings a wealth of experience garnered over a career that began in 2004 with Mercedes-Benz. He has occupied several pivotal roles, including Head of Smart’s business in China and Global Business Leader for Mercedes-Maybach.
Li’s extensive background includes key positions that have equipped him with a comprehensive understanding of the auto market dynamics, particularly in China. His adeptness in cross-business management and strategic insights is expected to play a crucial role as he guides the company into its next phase.
The Role of Zhang Mingxia and Kang Yi
Alongside Li’s appointment, Zhang Mingxia will transition into the role of Executive Vice President of Sales for Mercedes-Benz Sales Company starting April 1, 2026. Since joining Smart in 2022 as the global Chief Marketing Officer, Zhang has been instrumental in driving the brand’s marketing initiatives and operational strategies. Her leadership will be crucial as Mercedes-Benz navigates the competitive landscape in the automotive sector.
Kang Yi, who currently heads sales and marketing for Mercedes-Benz Auto Finance Co., Ltd., will be assigned to the smart joint venture, taking on the role of Global Chief Marketing Officer. With 20 years of experience at Mercedes-Benz, Kang possesses a robust understanding of joint ventures, production, and sales complexities, positioning him perfectly for this transition.
Conclusion
These executive shifts at Mercedes-Benz China not only reflect the company’s commitment to adapting to changing market demands but also underscore its strategic approach toward enhancing leadership capabilities. Strengthening the management team positions Mercedes-Benz to build upon its legacy of success and continue leading the automotive market in China.
As Mercedes-Benz embarks on this new chapter, the company’s emphasis on strategic leadership and market understanding provides a strong foundation for continued growth and innovation, resonating both within its workforce and among its valuable customer base.
