2025 China Sweeping Robot Market Overview: Ecovacs Leads, DJI Surprises
Summary:
- Ecovacs maintains a dominant market position in China’s sweeping robot sector with a 30.4% sales share.
- DJI makes a remarkable entry into the top 10 within five months of launching its first robot, ROMO.
- The overall sweeping robot sales in 2025 are projected to reach 5.464 million units, marking a 10.1% increase year-over-year.
The competition landscape of China’s sweeping robot market for 2025 has become clearer, revealing significant developments among leading brands. Recent data indicates that the concentration of market share among top players continues to rise, with Ecovacs taking the lead.
Ecovacs: The Industry Powerhouse
Ecovacs has firmly established itself at the forefront of the industry, capturing a remarkable 30.4% share of the market. The company’s commitment to innovation is evident in its offerings, particularly models equipped with advanced AIVI 3D obstacle avoidance technology and automatic integration systems. These high-tech models account for over 60% of its sales, showcasing Ecovacs’ strength in the mid-to-high-end segments, where models retail for more than 4,000 yuan.
Roborock: Strong Contender
Roborock follows closely, securing a 25.0% market share. The brand has carved out a strong position in the mid-range sector, particularly in the price segment of 3,000 to 4,000 yuan, where it boasts a 22% share. Its flagship model, featuring AI-driven interactive capabilities, has reinforced Roborock’s reputation as a formidable player in both mid-range and high-end AI products.
Rising Stars: Cloud Whale, Mijia, and Zhuimi
Cloud Whale, Mijia, and Zhuimi occupy the third to fifth positions, enjoying market shares of 13.4%, 12.6%, and 8.8%, respectively. These brands represent a diverse range of technologies and price points, further intensifying the competitive landscape in the sweeping robot market.
DJI: A New Competitor
One of the standout stories of 2025 is the entrance of DJI. The company’s foray into the sweeping robot market began with the launch of its first model, ROMO, in August 2025. Remarkably, ROMO exceeded 10,000 units in sales within its first month, creating high demand and quickly propelling DJI into the top ten rankings. This rapid ascent has disrupted the long-standing dominance of established brands, signaling an exciting shift in market dynamics.
Market Trends and Future Outlook
The sweeping robot market overall anticipates burgeoning growth, with projected online sales hitting 5.464 million units in 2025, reflecting a 10.1% year-on-year increase. The mid-range price segment, priced between 2,000 and 3,999 yuan, has emerged as a vital growth engine, accounting for 62.6% of sales.
As new entrants like DJI continue to make waves and established players like Ecovacs and Roborock push the boundaries of AI technology and cleaning systems, competition is expected to intensify in the coming years. Experts forecast that total market sales will exceed 6 million units in 2026, representing a growth rate of 9.8%.
Conclusion
The sweeping robot market in China is poised for transformative growth in the next few years. With Ecovacs leading the charge and innovative new players like DJI entering the fray, the competition is set to become more dynamic and exciting. Consumers can look forward to a wider variety of products with advanced features, ultimately raising the bar for technology in home cleaning solutions.
This evolution in the market not only highlights the technological advancements in sweeping robots but also paints a promising picture for future developments and consumer experiences. As innovation continues to drive this sector, stakeholders in the industry must remain agile and responsive to changing market demands.
By keeping an eye on these trends, businesses and consumers alike can navigate the evolving landscape of the sweeping robot market, making informed choices that best suit their needs.
