Summary:
- The average size of color TVs in China has reached a record high of 64.8 inches in 2025, with increasing consumer interest in larger screens.
- 75-inch TVs dominate retail sales, while 85-inch models show robust growth due to advancements in technology and decreasing prices.
- Consumer demand for immersive viewing experiences is driving the popularity of large-screen televisions.
China’s Color TV Market: A Shift Towards Larger Screens
As reported by Aowei Cloud, the 2025 annual report highlights a notable trend in China’s television market: an increasing preference for larger screens. The average size of color TVs has reached an impressive 64.8 inches, surpassing the previous year’s average of 63.9 inches and marking a significant milestone for the industry.
Notably, 75-inch televisions have claimed the top position in retail sales, accounting for 24% of total transactions. This trend is followed closely by 65-inch and 55-inch models, which represent 19% and 18% of sales, respectively. The popularity of these larger screens indicates a clear shift in consumer preferences, fueled by the demand for better viewing experiences.
In 2025, significant growth is anticipated in specific sizes, particularly the 85-inch and larger categories. Retail sales of 85-inch models have risen to represent 13% of the market, reflecting a notable increase of 1.9 percentage points from 2024. Furthermore, 98-inch and 100-inch televisions have emerged as some of the fastest-growing segments, with sales growth rates of 36.0% and 30.2%, respectively.
This growth can be attributed to several factors, primarily the consumer desire for a more immersive audio-visual experience. Many users, having transitioned from smaller devices like smartphones, are increasingly aware of the benefits that large screens provide. These devices offer enhanced visual clarity and deeper engagement, making them particularly appealing in the current market.
Moreover, the rapid advancements in panel technology have drastically reduced costs associated with producing large-screen televisions. As prices continue to decline, the barrier to entry for consumers diminishes, promoting the swift adoption of these larger models in households across China.
In conclusion, the trend toward larger TVs in China is clear and growing stronger. With larger screen sizes becoming more accessible, consumers are opting for televisions that not only boast impressive specifications but also enhance their viewing experiences. As technology continues to evolve and prices become more competitive, we can expect this trend to persist in the coming years, reshaping the landscape of the color TV market.
