Major Shift in Graphics Card Production: ASUS Confirms RTX 5070 Ti Discontinuation

Summary:

• ASUS announces the end of production for the RTX 5070 Ti due to supply shortages.
• NVIDIA shifts focus to more profitable 8GB models amidst constrained memory supplies.
• Future plans for the RTX 50 SUPER series remain uncertain following delays.

In a recent statement, ASUS, a leading partner of NVIDIA, confirmed that the RTX 5070 Ti has officially reached its end of production (EOL) status. This announcement follows insights shared by the well-respected hardware media outlet, Hardware Unboxed, indicating that the GeForce RTX 5070 Ti has largely been eliminated from the market due to supply issues.

Reports from Hardware Unboxed reveal that ASUS has stated no further production of the RTX 5070 Ti will occur. The model has faced significant supply shortages, leaving many Australian resellers struggling to maintain stock for weeks. As availability dwindled, prices for graphics cards began to surge, reflecting the high demand coupled with diminishing supply.

The RTX 5060 Ti 16GB model is also facing production halts due to similar memory supply constraints. NVIDIA’s current focus appears to be on more profitable variations—specifically the 8GB models such as the RTX 5060 and 5060 Ti. This shift towards models that consume less video memory reveals the company’s strategic pivot in response to the ongoing supply challenges.

Anticipation around the RTX 50 SUPER series has been palpable, especially with many expecting its debut at the upcoming CES 2026 event. However, Hardware Unboxed’s latest findings suggest that these plans have either been canceled or postponed indefinitely. Industry partners set to appear at CES report frustration over the abrupt changes, as NVIDIA initially indicated a launch during the event.

If the prices for memory stabilize in the future, NVIDIA may reconsider the RTX 50 SUPER series later in 2026. Nonetheless, current indicators suggest that the project might be shelved entirely to mitigate any potential overlap with the upcoming next-generation product line anticipated for release in 2027.

In response to the evolving situation, NVIDIA issued a brief statement reinforcing that demand for their GeForce RTX GPUs remains robust despite ongoing memory supply constraints. They emphasized their commitment to shipping all GeForce SKUs while collaborating closely with suppliers to optimize memory availability.

As the graphics card industry grapples with these developments, the future remains uncertain for both consumers and manufacturers. Price fluctuations, memory availability, and changing production strategies will likely shape the market landscape in the coming months.

In summary, the discontinuation of the RTX 5070 Ti and the halt on the 5060 Ti 16GB highlight significant shifts in production strategies as NVIDIA and ASUS navigate a challenging supply environment. With upcoming models facing delays and potential cancellations, consumers and industry stakeholders alike will be keenly watching for any further updates.