Summary:
- E-sports monitor sales in China reached 730,000 units in November 2025, marking a 10.1% year-over-year increase.
- High refresh rate monitors (240Hz+) now account for nearly 40% of sales, while the introduction of 1,000Hz models is setting new industry standards.
- AOC leads the market, with Xiaomi showing impressive growth of 110% in the same period.
The Rise of High Refresh Rate Monitors in E-Sports
The e-sports monitor market in mainland China is experiencing a remarkable surge, as highlighted in a recent report by Luotu Technology. In November 2025 alone, online public retail sales reached an impressive 730,000 units, reflecting a year-on-year increase of 10.1%. This growth signals an evolving landscape where high-performance gaming displays are becoming essential for gamers and competitive e-sports enthusiasts alike.
Growing Demand for High Refresh Rates
In recent years, the trend towards higher refresh rates has become increasingly prominent in the gaming community. During the first eleven months of 2025, monitors with a 180Hz refresh rate remained the mainstream choice, making up approximately 27% of total sales. However, the market has witnessed a significant rise in high-refresh-rate products, particularly models offering 240Hz or higher. This segment reported a remarkable increase of 24 percentage points year-on-year, now accounting for 38% of sales.
The demand for ultra-smooth gameplay is clear, as competitive gamers seek every advantage possible. With reduced latency and clearer visuals, high refresh rate monitors enhance the overall gaming experience, making them a worthy investment for serious players.
The Advent of 1,000Hz Monitors
One of the most noteworthy developments in the e-sports monitor market is the introduction of 1,000Hz gaming monitors. Companies like TPV Technology and TCL CSOT have launched the world’s first dual-mode 1,000Hz gaming displays, known as the AGON AGP277QK and EVNIA 27M2N5500XD. These innovative monitors allow users to toggle between different resolution and refresh rate combinations, tailoring the experience to meet the varying needs of FPS and AAA gamers.
This dual-mode technology has emerged as a significant highlight of the year, with online sales skyrocketing by nearly 380% year-on-year during the first eleven months of 2025. Such advancements not only enhance performance but also redefine the gaming landscape, pushing boundaries beyond what was previously considered possible.
Market Dynamics and Brand Performance
Marketplace dynamics in the e-sports monitor segment are equally compelling. AOC currently leads the market with over 18% of the share, followed closely by HKC and SANC. Notably, Xiaomi has made substantial inroads into the industry, achieving a remarkable year-on-year growth of 110%. This impressive performance propelled the brand into the fifth position for sales, illustrating the competitive nature of the market and the rising influence of new entrants.
As gamers continue to seek high-performance options, established and emerging brands alike are racing to innovate and respond to consumer demands.
Conclusion
The e-sports monitor market is not just growing; it is evolving at an unprecedented pace. With impressive sales figures, a shift towards higher refresh rates, and the advent of groundbreaking technologies like 1,000Hz monitors, the future looks bright for gamers. This momentum is not only shaping consumer behavior but also setting new standards in how games are played and experienced.
As competition heats up among brands, it will be fascinating to watch how innovation continues to drive this dynamic market forward. Whether through increased refresh rates or cutting-edge features, e-sports monitors are poised to become a central element in the gaming experience for enthusiasts worldwide.
