Overview of Mobile Phone Launch Trends in China: A Focus on 4G vs. 5G
Key Takeaways:
- In October 2025, 45 new mobile phone models were launched in China, with 57.8% being 4G.
- From January to October 2025, the total number of new mobile phone models reached 443, showing a 19.4% increase year-on-year.
- Over 500 million 4G users in rural and low-tier cities highlight the ongoing demand for 4G models.
The mobile phone market in China continues to show surprising trends, especially regarding the balance between 4G and 5G models. Recent data from the China Academy of Information and Communications Technology illustrates that, in October 2025 alone, a total of 45 new domestic mobile phone models were launched. Among these, 26 models were 4G, comprising 57.8% of the total, while 19 models were 5G, accounting for 42.2%. This launch pattern indicates a notable preference for 4G models, which exceeded their 5G counterparts.
Yearly Overview
Examining the broader landscape from January to October 2025, the total number of new mobile phone models reached 443. This represents a substantial year-on-year increase of 19.4%. Of this total, 199 models were 5G, reflecting a slight decline of 2.5% compared to the previous year, making up 44.9% of the models introduced during the same period.
User Demographics and Device Preferences
The demand for 4G mobile phones can be attributed significantly to the user demographics in China. Reports indicate that over 500 million 4G users are found predominantly within third- and fourth-tier cities, counties, and rural areas. For these users, primary mobile needs revolve around basic communication, short video entertainment, and mobile payment functionalities. The existing 4G networks are mature and stable enough to meet these demands effectively.
In response to the preferences and needs of middle-aged and elderly consumers, manufacturers are increasingly launching 4G models equipped with long-lasting batteries and user-friendly interfaces. Most of these devices are priced below 1,000 yuan, aligning well with this demographic’s financial considerations.
Lagging 5G Adoption
Despite the growing number of 5G package users—reportedly over 1.1 billion—many individuals continue to rely on 4G networks. The slow adoption of 5G technology can be attributed primarily to incomplete base station coverage and relatively high tariffs. Simultaneously, the lack of critical application scenarios for 5G makes it difficult for users to perceive the advantages of the new technology.
While 5G is heralded for its potential, the current metrics suggest that 4G is far from obsolete. A significant portion of the population is either not yet convinced of the benefits of upgrading to a 5G model or simply lacks the infrastructure to fully utilize the technology.
Implications for Manufacturers
Given the current trends, manufacturers may need to rethink their strategies. The sustained popularity of 4G devices indicates that a significant segment of the market remains indifferent to 5G capabilities. Therefore, keeping a stable supply of competitively priced 4G models could yield higher sales and sustain brand loyalty for companies focusing on this demographic.
As the 5G network continues to develop, manufacturers should also consider introducing models that balance both technologies, providing transitional devices that could cater to users as they gradually upgrade to 5G.
Conclusion
In conclusion, while 5G technology offers promising advancements, the ongoing need for 4G mobile phones cannot be overlooked. The existing user base, combined with their specific needs and challenges, reinforces the continued market viability of 4G models, especially in rural and low-tier urban areas. As the landscape of mobile technology evolves, manufacturers must remain agile, adapting their offerings to meet the diverse demands of the Chinese consumer market effectively. By prioritizing needs rather than technology alone, brands can ensure their relevance in an increasingly competitive arena.
