Top 10 Online Sales of Chinese Sweeping Robots During Double 11
Summary:
- Roborock leads the market: Achieving a staggering 35.8% share of online sales.
- Ecovacs follows closely: Capturing 33.1% of sales with its innovative T80S series.
- Overall market slowdown: Sales of sweeping robots fell by 24.4% compared to the previous year during the Double 11 period.
The recent Double 11 shopping festival showcased significant interest in the cleaning technology market, particularly in sweeping robots, despite facing some downturns in sales. The latest data from a prominent research institution highlights the performance of various brands during this key sales event.
Market Overview
This year’s Double 11 event, running from October 6 to November 16, witnessed online sales of sweeping robots reaching 1.178 million units. However, this figure represents a decline of 24.4% compared to the same period in 2024, with total revenue falling to 4.03 billion yuan—a drop of 25.8%.
Such market trends can be attributed to two primary factors:
-
Market Saturation and High Base Effects: The oversaturation of promotions and a robust comparative baseline from previous years likely dampened the results.
- Shift in Consumer Behavior: The popularity of large-scale promotions may be waning, as consumers transition to valuing quality and innovation over mere discounts. The sweeping robot category, which typically attracts high demand, appears less reliant on promotional pricing.
Brand Performance
The competition among sweeping robot brands remains intense, with Roborock taking the lead in sales performance.
-
Roborock: Dominating the online market with a 35.8% sales share, Roborock’s P20 Ultra Plus series stands out due to its advanced navigational and cleaning capabilities, accounting for 57.5% of the brand’s total sales.
-
Ecovacs: A close contender, Ecovacs holds a 33.1% market share, aided significantly by its T80S series, which debuted in September and has proven popular in the premium price segment above 3,000 yuan, contributing nearly 50% of Ecovacs’ sales.
- Cloud Whale: Securing the third position with a 12.6% sales share, Cloud Whale’s Xiaoyao 002 MAX series has driven 42.3% of its overall sales.
The rankings of brands from fourth to tenth include notable names such as Chuimi, Mijia, DJI, UWANT, Midea, 3i, and Mova, showcasing a diverse competitive landscape within the sweeping robot market.
Conclusion
Despite the apparent downturn in sales figures during this year’s Double 11 event, the performance of leading brands reflects a commitment to quality and customer satisfaction. As consumer preferences continue to evolve, companies will need to adapt their offerings and marketing strategies to better respond to market demands. The sweeping robot category remains robust, driven by innovation and a keen customer base seeking reliability and efficiency in home cleaning technology.
In summary, the Double 11 event has provided valuable insights into the sweeping robot market, highlighting both the challenges ahead and the opportunities for growth as brands innovate and refine their product ranges.
