China’s Sweeping Robots: Q3 Sales Surge and Market Leaders
Summary:
- Online Dominance: In Q3 2025, online sales of sweeping robots in China reached approximately 897,000 units, representing a 34.3% year-on-year increase.
- Market Leaders: Ecovacs, Roborock, and Mijia topped the sales charts, collectively capturing a substantial market share.
- Product Trends: Notable growth was observed in the 1,500-2,500 yuan price range, while the mid-range market expanded significantly with innovative new launches.
In a recent report, Luotu Technology disclosed impressive sales data for China’s sweeping robot market in the third quarter of 2025. The figures indicate robust growth, particularly in the online sales channel, which accounted for approximately 90% of total sales.
During this period, the overall number of sweeping robots sold reached around 897,000 units, marking a substantial year-on-year growth of 34.3%. Sales revenue for the quarter peaked at 2.98 billion yuan, reflecting a remarkable increase of 40.6% compared to the same time last year.
Dominant Brands and Market Share
As the market matures, leading brands are rapidly consolidating their presence. The top four sweeping robot brands—Ecovacs, Roborock, Mijia, and Stone—commanded an impressive 83.4% market share across traditional e-commerce platforms. This figure has increased by 9.6 percentage points from the previous year, underscoring the power of technological advancements and brand loyalty.
-
Ecovacs leads the pack, securing the highest market share at 29.0%. Their latest T80 series has been particularly successful, accounting for 44.1% of the brand’s total sales this quarter.
-
Roborock follows closely with a significant 22.9% of the market. Their P20 series saw a staggering growth of over 300% online, particularly thriving within the price band of 2,500-4,500 yuan, thereby becoming the market leader in this segment.
- Mijia, associated with the Xiaomi ecosystem, ranks third with a sales share of 16.9%. Mijia’s integration into smart home systems has bolstered its appeal, making it a strong competitor in the market.
Price Range Dynamics
The quarter saw a distinct focus on the 1,500-2,500 yuan price range, which experienced a remarkable year-on-year sales increase of 44.1%. This segment’s growth highlights a shift in consumer preferences towards more affordable but technologically sophisticated cleaning solutions.
In a strategic move to capture the mid-range market, Mijia launched its sweeping and mopping robot 5 Pro in August 2025. This entry propelled sales in the 3,000-4,000 yuan bracket to rise by over 80% year-on-year, illustrating how new product offerings are effectively driving market dynamics.
Top Players
As of the third quarter, the top ten online sweeping robot brands were:
- Ecovacs
- Roborock
- Mijia
- Cloud Whale
- Zhuimi
- DJI
- Haier
- Midea
- Klinsmann
- Chigo
This list showcases a diverse range of brands vying for consumer attention, indicating a competitive landscape where innovation is crucial for maintaining or increasing market share.
Conclusion
The sweeping robot market in China is experiencing a significant transformation, underpinned by rapid online sales growth and an evolving competitive landscape. Major brands are capitalizing on technological advancements, addressing diverse consumer needs across various price points. With increased consumer interest in smart home devices and cleaning automation, the future looks promising for manufacturers and consumers alike.
As technology continues to evolve, it will be intriguing to monitor how market leaders adapt and innovate to capture additional market share in this burgeoning industry.
