Overview of Stone Technology’s Dominance in the 2025 Double Eleven Shopping Season
- Stone Technology established itself as the leading brand in smart cleaning appliances during the 2025 Double Eleven shopping season, outperforming competitors across major platforms.
- The brand achieved a remarkable market performance with significant year-on-year sales increases, driven by innovative products that captured consumer loyalty.
- Stone Technology’s strategy showcases the importance of technological innovation and user-centric design in building a strong market presence.
The 2025 Double Eleven shopping season has concluded, revealing striking achievements for Stone Technology, a frontrunner in the smart cleaning sector. With impressive sales performance across major platforms like JD.com, Tmall, and Douyin, Stone Technology has solidified its position as the top cleaning appliance brand in the market.
According to the official data, Stone Technology captured first place among cleaning appliance brands across the entire network. Noteworthy statistics highlight the dominance of the Roborock line of sweepers, which attained a robust market share of 34.75%. Additionally, their floor washing machines garnered a 25.02% market share, with net sales witnessing an over fourfold year-on-year increase. The sales of vacuum cleaners soared nearly 23 times compared to the previous year.
On JD.com, the brand not only topped the charts for lifestyle small home appliances but also excelled in specific categories, claiming the top spot in cleaning robots and ranking second in handheld cleaning appliances. Tmall echoed this success, securing first place in both the home cleaning brand list and small home appliance store competition, achieving top rankings in multiple product categories.
Douyin also acknowledged Stone Technology’s outstanding performance, with the brand ranking first in household electrical appliance brand rankings and dominating various product lists such as smart household appliances and popular floor scrubbers.
This year’s Double Eleven sales success can be attributed to Stone Technology’s diverse range of star products across varying price segments, aligning with the brand philosophy of "technology → experience → sales." The flagship A30 series and A30 ProSteam series floor scrubbers excelled, securing top spots in multiple sales categories.
The Roborock P20 series further highlights the brand’s innovative offerings, featuring high-pressure hot mopping capabilities and an impressive floor sterilization rate of 99.99%. It has become a go-to choice for families requiring high-efficiency cleaning solutions.
Recent accolades for models like the G30 Space and A30 Pro, both recipients of the 2025 IDEA International Design Award, have bolstered sales, showcasing a successful blend of design and performance. Unlike competitors reliant on low-price promotions, Stone Technology’s success stems from a steadfast reputation among users, evident from high favorable ratings on platforms like JD.com.
Customer feedback frequently highlights features such as "easy operation" and "worry-free maintenance." One expectant mother praised the hot water washing and high-temperature sterilization functions, expressing confidence in her child’s safety while crawling.
Roborock Technology’s commitment to innovation is exemplified by products such as the P20 Ultra Plus, which utilizes a "Triple Thermal Ultimate Cleaning" solution. This approach incorporates a full-chain clean loop—from cleaning to mopping and finally to drying—ensuring superior sanitation at an impressive 99.99% sterilization rate. Recognitions from certifying bodies for allergen removal and maternal-infant safety further emphasize the brand’s dedication to quality.
Over the past 12 years, Roborock Technology has prioritized technological originality, amassing over 3,000 patents. Innovations ranging from hot water washing technology to comprehensive cleaning systems have effectively addressed consumer pain points while fostering sustainable growth based on customer experience and word-of-mouth recommendation.
Recent industry insights, including IDC data, predict that the global smart sweeping robot market will see shipments reaching 20.603 million units by 2024, with Stone Technology poised to maintain its leadership position. By the first half of 2025, it is projected that the brand will command a significant portion of the global market share at 20.7%.
Stone Technology’s commendable performance during the Double Eleven shopping season not only underscores its brand strength but also sets a new standard within the smart cleaning industry. The company breaks away from traditional sales tactics reliant on low pricing, proving that a focus on technological advancement and deep understanding of user needs can lead to sustained success in competitive markets.
As the landscape of household cleaning continues to evolve, Stone Technology aims to refine its approach, driving the smart cleaning industry toward superior quality development. The goal is to transform smart cleaning robots from mere devices into intelligent partners that enhance daily family life.
