Xiaomi’s Remarkable Entry into the Bestie Phone Market
- Xiaomi quickly rises: Within just five weeks of launch, Xiaomi secured the fourth position in the online best friend phone market.
- Significant market growth: The smart screen segment saw a year-on-year sales increase of 29% in Q3 2025.
- Consumer preferences shifting: The 32-inch smart screens dominate sales, showing a notable demand for larger displays.
Xiaomi has rapidly made strides in the best friend phone market, demonstrating exceptional performance shortly after its entry. According to recent reports, the company claimed the fourth spot in the online market just five weeks post-launch, establishing itself as a formidable player in this rapidly evolving sector.
MarketOverview: Smart Screens in Q3 2025
In the third quarter of 2025, the best friend phone market, commonly referred to as the smart screen segment in China, experienced robust growth. Sales reached an impressive 70,000 units, marking a year-on-year increase of 29%. Notably, the overall revenue from these sales was approximately 270 million yuan, reflecting a remarkable 31.1% enhancement compared to the previous year. The average price point for these devices stood at 3,802 yuan, indicating a mild increase of 1.6%.
Online platforms played a pivotal role in this growth, contributing to 77.1% of China Mobile’s total smart screen sales. This translates to around 54,000 units sold digitally, representing a year-on-year growth of 16.2%. Such statistics underscore the shift towards online shopping, particularly within the electronics sector.
Xiaomi’s Strategic Launch
Xiaomi’s new mobile smart screen product, the "Smart Home Screen Max27," debuted on August 21, priced at 3,999 yuan. This strategic launch not only marked Xiaomi’s entrance into a competitive arena but also significantly boosted its online sales share to 6.4% within just five weeks of its release, allowing the company to firmly position itself as the fourth most influential brand in the market.
The introduction of this product illustrates Xiaomi’s ability to adapt to consumer demands. As the best friend phone market continues to expand, the significance of smart home screens becomes increasingly apparent.
Trends in Product Size Preferences
A closer look at consumer preferences reveals a burgeoning interest in larger displays. In Q3 2025, the 32-inch smart screen segment captured a staggering 46.4% of total sales. This marks an impressive year-on-year surge of 21.1 percentage points, establishing the 32-inch category as the most popular choice among consumers.
In contrast, smaller product segments have seen a decline in market share. For instance, the 24-25 inch category experienced a notable drop, with a year-on-year decrease of 14.2 percentage points. This trend reflects a shifting consumer preference towards larger screens, likely driven by their increased functionality and enhanced viewing experiences.
Competitive Landscape
The competition within the best friend phone market remains fierce. Baidu continues to hold a leading position due to its early entry and established brand recognition. However, Hisense has demonstrated remarkable growth, with its online sales share skyrocketing to 22.2% in Q3, illustrating a robust increase of 17.5 percentage points year-on-year. This dynamic landscape showcases the rapid evolution of the market, with emerging brands challenging established giants.
Conclusion
Xiaomi’s impressive trajectory in the best friend phone market marks a significant development in the consumer electronics industry. With its strategic product launch and the growing demand for larger smart screens, the company is well-positioned to capitalize on the expanding market.
As the best friend phone segment continues to grow, brands will need to innovate and adapt to shifting consumer preferences to maintain their competitive edge. Xiaomi’s swift ascent serves as a compelling reminder of the potential for success in a rapidly changing marketplace.
