Nearly 80% of Chinese Monitors Priced Under 1,000 Yuan: Trends in the Market
Summary
- Affordability Drives Demand: A significant majority of monitors in China are priced under 1,000 yuan, reflecting an upward trend in consumer preference for affordable options.
- Sub-500 Yuan Segment Growth: Monitors costing less than 500 yuan have shown remarkable year-on-year sales growth, establishing themselves as a key player in the market.
- Mid-to-High-End Struggles: In contrast, the higher-priced monitor segments face declining sales, suggesting a shift in consumer focus towards economical alternatives.
Recent insights from Runto reveal transformative trends in the Chinese monitor market. As of late 2025, approximately 76% of monitors sold fall below the 1,000 yuan threshold, with a particularly noteworthy surge in the sub-500 yuan category.
Rising Popularity of Budget Monitors
The most dynamic segment resides within the 0-499 yuan price range. This category has seen a staggering annual sales increase of 33%, making it a "dark horse" in the low-cost monitor market. Consumers are evidently gravitating towards entry-level displays, driven by affordability and accessibility.
Conversely, monitors priced between 500 and 999 yuan continue to dominate the landscape, maintaining their lead with a 10% sales increase compared to the same period in 2024. This robust performance indicates that budget-conscious consumers are seeking a balance between quality and price.
Challenges in Mid-to-High-End Market
In contrast to the growth in the budget segment, monitors priced above 1,000 yuan are encountering significant pressure. Sales in the 1,000-1,499 yuan, 1,500-1,999 yuan, and 2,000-2,499 yuan categories experienced year-on-year declines of 8%, 12%, and 21%, respectively. The shifting consumer preferences suggest a reluctance to invest in more expensive options, particularly as budget alternatives gain traction.
High-End Markets Still Thriving
While the mid-to-high-range segments face challenges, the high-end market maintains a degree of vitality. Fields such as e-sports and professional design continue to foster demand for premium products. Notably, monitors priced between 2,500 and 2,999 yuan witness a sales boost of 10%, underscoring that while general consumer sentiment shifts toward budget monitors, specialized needs in high-quality display technology persist.
Conclusion
The evolving landscape of the Chinese monitor market reflects broader economic trends and consumer behavior. The rapid rise of budget-friendly monitors, particularly those under 500 yuan, highlights a changing marketplace that prioritizes affordability without sacrificing quality. Meanwhile, the challenges faced by mid to high-end products suggest that manufacturers may need to realign their strategies to cater to the new consumer priorities.
As consumer preferences continue to shift, those in the tech and electronic sectors will need to adapt swiftly to stay relevant in this dynamic market. The contrast between robust budget growth and the struggles of higher-priced models provides valuable insights into consumer sentiment and spending habits in the technology arena.
This transition not only reshapes the monitor market but also reflects a broader trend toward economic efficiency that could set the tone for future product development and marketing strategies.
