Consumer Market Thrives Amid 2025 National Day and Mid-Autumn Festival, Mobile Phone Sales Surge 18.8% Year-On-Year

### Summary

– The consumer market experienced significant growth during the 2025 National Day and Mid-Autumn Festival holiday, with a 4.5% increase in daily sales revenue.
– Mobile phones and communication devices saw an 18.8% year-on-year growth, while automobile sales also thrived, marking a 12.6% rise.
– The holiday period witnessed an impressive 888 million domestic trips, showcasing a robust surge in cultural and tourism activities.

The 2025 National Day and Mid-Autumn Festival holiday period, spanning from October 1 to October 8, has marked a remarkable upturn in the consumer market across China, as per recent reports. The data highlights an average daily sales revenue increase of 4.5% year-on-year, underscoring the country’s post-pandemic economic recovery and robust consumer confidence.

### Sales Surge in Consumer Goods and Services

The consumption of goods and services has significantly contributed to this positive trend. Statistics reveal that while the consumption of goods increased by 3.9%, services experienced an even more impressive growth of 7.6% compared to the previous year. This surge reflects a shifting consumer behavior that favors both material goods and experiential services.

Notably, the mobile phone and communication device sector saw a remarkable sales revenue increase of 18.8% year-on-year. This growth can be attributed to new product launches, advancements in technology, and changing consumer preferences, as individuals adapt to an increasingly digital world.

In the automotive sector, sales revenue increased by 12.6% overall, with new energy vehicles demonstrating a particularly strong performance, enjoying a 14.7% rise. This shift towards sustainable transportation options showcases evolving consumer priorities and the growing acceptance of new technologies in everyday life.

### Cultural and Tourism Activities Flourish

Accompanying the surge in consumer goods and services, a vibrant array of cultural and tourism activities emerged during the holiday season. Various regions launched an extensive range of products and services tailored to enrich the holiday experience, leading to the organization of over 29,000 cultural and tourism events across the nation.

According to data from the Ministry of Culture and Tourism, an astounding 888 million domestic trips were made during this holiday, marking an increase of 123 million trips compared to the previous year’s seven-day National Day holiday. This spike in domestic travel reflects a renewed enthusiasm for exploration and leisure, driving local economies and fostering connections among communities.

Furthermore, the total domestic travel expenditure surged to an impressive 809.006 billion yuan, a notable increase of 108.189 billion yuan from the similar period last year. This financial uplift not only signifies consumer willingness to spend but also suggests a promising recovery trajectory in the tourism sector.

### Conclusion

The impressive growth observed during the 2025 National Day and Mid-Autumn Festival holiday illustrates a substantial rebound in China’s consumer market. As consumer preferences continue to evolve, industries must adapt to meet the growing demand for both innovative products and enriching experiences. Such trends signal a hopeful outlook for the economy as it navigates the complexities of a post-pandemic world.

This period of robust consumer activity highlights the importance of understanding market dynamics and leveraging cultural moments to drive economic growth. As businesses respond to these changing trends, the ongoing development in consumption behavior will likely set the stage for sustained growth in various sectors.

In conclusion, the data from the recent holiday period showcases a thriving consumer market, invigorated by significant sales in key sectors and a flourishing tourism landscape. With the continued commitment to enhancing the consumer experience, the future looks promising for both businesses and the economy as a whole.

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