Xiaomi 17 Series Launch Surpasses Sales Expectations: Equity Sale Extended Until October 31

Xiaomi 17 Series Launch Exceeds Expectations: Special Offers Extended

Summary:

  • Xiaomi’s founder, Lei Jun, announces the successful launch of the Xiaomi 17 series, exceeding sales expectations.
  • Special offers, including a 2-year screen break insurance and 365-day replacement policy, extended until October 31.
  • The Xiaomi 17 Pro Max set new records in sales, highlighting the series’ innovative features and customer support.

Xiaomi has taken the smartphone market by storm with the launch of its 17 series, as announced by Lei Jun, the company’s founder and CEO. The initial sales far surpassed expectations, prompting Xiaomi to extend their sales and customer support initiatives until October 31, allowing more customers to participate in this innovative launch.

Exciting Offers for Early Buyers

The initial sale of the Xiaomi 17 series includes enticing incentives to enhance customer confidence and satisfaction. Key offers include:

  • 2-Year Screen Break Insurance: This initiative directly addresses concerns over potential screen damage, especially for customers drawn to the striking design of the Xiaomi 17 Pro series.
  • 365-Day Replacement Guarantee: If any issues arise within the year, customers can benefit from a hassle-free replacement, reinforcing Xiaomi’s commitment to quality.

Record-Breaking Sales Figures

According to internal data released by Xiaomi, the entire 17 series broke the record for smartphone sales in just five minutes after the launch. Notably, the Xiaomi 17 Pro Max emerged as the top seller, securing daily sales records among domestic mobile phones for 2025.

Xiaomi’s partner Lu Weibing confirmed that the series surpassed 1 million units sold shortly after its release—a feat achieved more quickly than previous models. This highlights the growing consumer enthusiasm and trust in Xiaomi’s innovative offerings.

Innovative Features and User Feedback

The Xiaomi 17 series is distinguished by its bold innovations, including a large back screen design. While some initial apprehensions about potential screen fragmentation were voiced, the inclusion of the 2-year screen break insurance has alleviated these concerns.

Lu Weibing shared insights into the sales trends, noting that the Pro Max model was selling exceptionally well, while the Pro version successfully crossed the 6,000 yuan threshold. The varied customer preferences reflect a significant improvement in the product structure, illustrating Xiaomi’s attention to market demands.

Despite the success, the absence of a 1TB version for the standard Xiaomi 17 model posed a challenge, affecting early sales receptions. However, Xiaomi responded promptly, launching the sought-after 1TB version on October 5, priced at 5,299 yuan, to cater to the consumers’ needs.

The Bigger Picture: Embracing Change

Xiaomi’s strategy to introduce ambitious innovations with the 17 series reflects a company philosophy that embraces change. Lei Jun emphasized the associated risks of bold moves, arguing that the potential costs of stagnation are far greater. Positive user feedback and strong purchase rates validate Xiaomi’s decision to innovate, reinforcing their competitive stance in the smartphone market.

Conclusion

The Xiaomi 17 series launch exemplifies a blend of innovative technology and proactive customer support. By exceeding sales expectations and addressing user concerns head-on, Xiaomi continues to solidify its reputation as a leading player in the smartphone industry. As the company looks forward to building upon this success, the extended sales period until October 31 presents an excellent opportunity for consumers to engage with this cutting-edge product line.

With the combination of robust sales figures, enhanced product guarantees, and a commitment to listening to customer feedback, Xiaomi is poised for continued growth and success in a highly competitive market.

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