Xiaomi 17 Series Achieves Record Sales with Innovative Back Screen Technology

• The Xiaomi 17 series has outsold previous generations by over 1 million units in just five days.
• The Pro Max model, featuring a unique back screen function, is a significant contributor to this record.
• Demand for the back screen capabilities has soared, leading to custom requests from users.

On October 3, it was reported that Xiaomi’s 17 series had an impressive sales record during its launch period, running from September 27 to October 2. The series has quickly surpassed 1 million units sold, outpacing prior models and setting a new benchmark for the brand.

Notably, the Pro Max variant, which incorporates a groundbreaking back screen feature, alone accounts for over 50% of total sales. This achievement not only establishes a new domestic record for full-price smartphone sales in 2025 but also significantly enhances Xiaomi’s share in the high-end smartphone market, particularly among devices priced over 6,000 yuan.

The enthusiasm surrounding the back screen technology has been underscored by Zhang Guoquan, director of Xiaomi’s mobile phone system software department. He noted that user interest in the back screen function has reached unprecedented levels, prompting a flurry of requests for specific features such as stock information displays, pet dynamics, and real-time tracking of deliveries.

Zhang candidly stated, “Resources are a little out of reach, and the worries of happiness.” This highlights the challenges that come with scaling innovations to meet consumer demand.

The “Miaoxiang Back Screen,” which is a hallmark of the Xiaomi 17 Pro model, represents a significant investment in research and development, exceeding 1 billion yuan. Constructed from dragon crystal glass, identical to the material used in the main screen, the back screen offers an LTPO adaptive refresh rate and features a 2.1-inch AMOLED panel that elegantly conceals the rear camera module.

This innovative technology allows users to display real-time information, including camera previews and call notifications, and enables a range of interactive functionalities. Users can seamlessly control wallpaper changes and even play retro games by utilizing a handheld case designed specifically for this purpose.

The back screen feature has not only proven to be a technical marvel but also resonates with consumers seeking a more personalized mobile experience. Xiaomi’s strategic focus on high-end innovations appears to be paying off, positioning the brand as a formidable competitor within the premium smartphone sector.

In conclusion, the rapid sales of the Xiaomi 17 series and the overwhelmingly positive response to the back screen functionality signal a promising future for the brand. As Xiaomi continues to innovate and refine its offerings, it sets a high bar for competitors, reinforcing its status as a leader in the mobile technology space.